For your business to succeed, you must implement proven marketing strategies that will turn your leads into conversions. Doing so requires several layers of work, including high-quality landing pages. These unique website pages are a valuable link in the marketing chain with the added benefit of giving you insight into your leads.
Your website should have multiple pages in an organized manner to help visitors navigate through the information you have laid out. Additionally, you should have landing pages that are not found while visiting the site. Rather, these pages are discovered via links on other websites.
While your homepage provides general content, a landing page is strictly for conversion purposes. Rather than being covered with information and links to the rest of your site, the message should be a strong call-to-action that will drive the visitor to take the intended action. Offering them something in return is a great way to drive the success of your pages. For instance, sign up for a newsletter and receive a free e-book promotions.
You might also offer a free webinar, podcast subscription, whitepapers or anything else you believe they will desire that you can provide with minimal effort. Notice that all of these can be done once and set to deliver automatically so you can focus on the content of your offerings.
Of course, the content and intensity of the CTA will vary based on multiple factors, including your intention. Do you want them to make a purchase, join a cause or or do you have a different strategy altogether?
You must focus on providing an appropriate landing page for each target audience. Additionally, you need to be sure that the link that brought them there goes with the content they find. For instance, if the CTA that led the visitor to your site used a percentage or brand name, the headline on the landing page should as well.
If a user is unsure they found the right page, they are likely to click away and never return. A higher bounce rate and lower conversion rate is not the way you want these numbers to go! Pay attention to your headlines to ensure greater retention and conversion!
You might thing that creating the first page is a daunting task due to the various features available, as you gain proficiency it will become easier. Templates and marketing experts can help you find the best integrations, widgets and so forth to create fantastic pages for visitors to land on.
In order for your pages to be a success, you will need to optimize the language that you use in them. Just as SEO can help search engines find your main web pages, optimizing each landing page for the links that led there can boost your conversion levels.
Each link in your marketing chain must be strong if you are going to succeed. Use these tips to increase your conversions through high-quality pages for visitors to land on. Don’t forget to refine your efforts as you expand your knowledge!