Domain authority is a measure of how powerful a domain is among other search engine rankings. This may sound complicated, but it is demonstrated in a simple search engine inquiry. The top results have the most potent domain authority, and have been determined by search engines to have the most relevance to the query.
How does a search engine determine which domains will land those coveted top rankings? Search rankings are determined by three factors: popularity, age, and size. The ranking is a score from 0-100. This metric sounds simple, but actually requires a complex algorithm to fully process the variables search engines need to rank websites.
Why Domain Authority Matters
Complex algorithms are tough to game and creeping up web rankings may well seem impossible to new domain holders. However, it is prudent to consider what exactly is calculated when determining age, size, and popularity in order to make any use of it as a webmaster. The sad truth is that the authority of your domain can be fairly uncontrollable, but it does not mean that all is lost for new domains trying to scrap their way to the top.
If this type of authority is not easily influenced, how can new domains compete against the scores of established domains similar in focus or content? The answer is by using search engine optimization. While it is clear that faking the age of a fresh domain is impossible, diversifying backlinks to a new domain from established domains can create the image of far-reaching popularity to search engines.
Search engine optimization is not as simple as backlinkng to established domains, however. It is important that the SEO content is well-crafted and true to the scope of the domain. Furthermore, it is vitally important that any and all backlinks come from websites with their own established network of backlinking, giving credence to a new domain’s link profile. This adds legitimate weight to the scoring of a new domain’s backlinks, as long as the backlinked websites hold weight of their own in rankings.
Search engine optimization is not an easy undertaking alone and it may be best to contract the services of SEO companies to create the necessary bulk of content required for sufficient backlinking. SEO content can range from blog ideas to mission statements, landing pages and even articles to boost interest in a domain’s topic, and gently redirect viewers to the new domain.
This may seem like a lot of work or even an unnecessary expense, but the fact that the authority of your site cannot be influenced easily in any other regard is worth reiterating. The initial cost of SEO content and paying for backlinks is an expenditure well-worth considering for new domain holders, as it is the only way to force influence in a search engine’s algorithm. In the world of online marketing, SEO is one of the least expensive ways to get a new domain exposure prior to its own natural expansion as a brand or idea.
What is domain authority if not a headache for new domain holders? In actuality, it may well be the Wild West for all its mystery, but even new domain holders can deem themselves the sheriff with the right tools. While algorithms are meant to be tough to exploit, any new domain can gain some authority with good content, quality backlinking, and consistent updates. Consider the plentiful merits of utilizing the resources available before eschewing the cost of spreading a domain’s influence. While organic growth is ideal, utilizing search engine optimization can be the very key to urging that organic growth and building a brand without extra work over the long haul.